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This story is from December 3, 2007
Amdavadis' business is on course
Networking, a major catalyst in the business world, gets a power push in these posh greens where the who's who of the business world hobnob to strike much more than a ball.
Networking, a major catalyst in the business world, gets a power push in these posh greens where the who's who of the business world hobnob to strike much more than a ball.
Now taking a cue from this strategy, globetrotting Amdavadi businessmen are ambling on to the greens to put the golf course at par with a board room.
Which is why Shailesh Iyer, top honcho of a leading telecom company, chose the golf links to break the ice with corporate clients instead of chatting up over a boring dinner. "The idea was to build relationships with corporate bigwigs as a long-term strategy to grow business and were they impressed!"
As mineral water entrepreneur Behram Metha of Sheelpe Enterprises will tell you: "Three hours of quality time spent in the ambience of a lush green golf course helps relax and build relationships in business circles better than the dull confines of a board room. I struck the biggest deal of my life and made many close business partnerships on the course."
Realtor Devang Shah seconds this: "I often meet up clients from India or abroad on the golf course as one can discuss business informally at length and formalise it in the board room later."
"It's a good place to network and get close to big businessmen," says city-based cement dealer Ruchir Teli who claims to have cemented many a business relationship this way.
And as a seasoned golfer and top businessman points out "The golfing greens are a better way of not just sizing up prospective business partners but also making a good impression on them, which is why I always make it a point to invite them for a game of golf first."
And so what if business discussions usually come up last at these greens, after the game over a cuppa. But it sure is a sureshot way of striking the deal.
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